Advertising has played a significant role in marketing promotions. The methodology is timeless: First define the target audience, then use the art of persuasion to achieve that effect you hope to achieve. There are many innovative approaches to the art of persuasion and message strategy. Some of the traditional strategies include preemptive, unique selling differentiator, branding, positioning, resonance experience, and affective aesthetics. Your unique market conditions, challenges, and competitive implications will determine the best marketing strategy.